Reuters DNR 2021 – trust increased, now we need to keep audiences engaged

On 23 June 2021, the Reuters Digital News Report 2021 was published by the Reuters Institute for Journalism in cooperation with Oxford University. Apanel of experts discussed the findings for its launch. The most encouraging result of this extensive study is that the public’s trust levels have sharply risen during the Covid-19 pandemic. Now, major challenges are how to build on the trust gained and to further engage high audiences. In the panel discussion, it appeared that major questions defining the future of news consumption concern how media can hold and engage subscribers, especially regarding young audiences: “It’s important to…