From Freelance Work to Artificial Intelligence: How to Build Stronger Unions in Media, Arts and Entertainment
By Zoran Pehar, Trade Union of Croatian Journalists Can self-employed workers strike? Can they secure their rights through a collective agreement? How can unions protect them? And should we work with artificial intelligence or against it? Over the past two years, the project “Building stronger Unions in the Media, Arts & Entertainment Sector to Tackle the Challenges of Freelance Work, AI and Sectoral Change” has sought answers to these questions. The project is relevant to the wider cultural and creative sector, where Eurostat records around 2.5 million self-employed workers in the EU, and especially to the narrower group of creative…





















