Stars4Media is an exchange and training programme for young media professionals (“rising stars”), between cooperating media organisations, to accelerate media innovation and cross-border coverage in Europe.
Participants of this programme will be young professionals (“rising stars”) with 2-10 years of media experience, coming from different fields (journalists, data journalists, graphic designers, tech developers, and managers for social media, products, marketing). This cuts across functional “silos” hindering new ideas, and speeds up media professionals’ careers.
The project has three objectives:
1- Promote media innovation, along three axes: technological, marketing/business, and quality content production, with the aim to unleash new business models.
2- Build new media partnerships and mobility across Europe, exchanging not only future leaders, but also sharing content, product ideas and new technological tools.
3- Foster an environment conducive to quality journalism and media pluralism, supporting democracy versus online disinformation.
Stars4Media will encourage innovation through skill-building activities between media outlets with a common interest. The process consists of three steps:
- Selection: following a pre-selection phase based on individual expressions of interest, media professionals are paired around innovative initiatives and benefit from training during the Stars4Media Lab event (30 March-1 April 2020) .
- Exchange – physical and virtual mobility: 4-12 weeks of joint concrete cooperation between paired media, involving both geographic and virtual mobility.
- Debrief and follow-up: top media summits to evaluate impact and award the best initiatives.