European Federation of Journalists

Final conference “How can gender equality and diversity promote trust in the media?”

On 14 and 15 March 2022, the European Federation of Journalists (EFJ) is holding the final conference to wrap up the two-year project “Trust and Quality in journalism”: How can gender equality and diversity promote trust in the media? The two-day conference will focus on diversity and gender equality in the media while summarising key conclusions from the previous webinars.

The final conference will be organised in partnership with the Andalusian Journalists Union (SPA) and the Federation of Journalists Unions (FeSP) and funded by the European Commission.


You can join the conference online via this link.


For more information on the speakers, click here.


The seminars will revolve around the situation of gender equality and diversity in the European media landscape and how improving it can promote trust and quality in journalism. Panels will also discuss current issues, such as online harassment, and how to tackle them, with a focus on what journalists’ unions and associations should do. Best practice examples on gender equality and diversity in the newsrooms will be explored.

The second day will discuss the future of journalism, new trends and skills needed to adapt to the changes. The question of how media sustainability can be achieved while ensuring editorial independence, diversity and equality. The EFJ study on sustainable and innovative journalism and business models will also be presented.


You can download the agenda here.

Day 1 – Monday, 14 March 2022
8:30 – 9:00: Registration
9:00 – 9:20: Introduction

Marta Barcenilla Escano, EFJ Vice President President
Agustín Yanel Núñez, General Secretary, FeSP
Inmaculada Postigo Gómez, Dean of the Faculty for Communication Sciences at the University of Malaga

Moderator: Renate Schroeder, EFJ Director

9:20 – 10.45: How can gender equality & diversity inside the newsrooms and in the news promote trust in the media?

The media is a mirror of society. But has it so far reflected the diversity in society? How can gender equality and diversity inside the newsrooms  and in the news help the media regain trust of the audience?

Keynote: Amal El Mohammadiane Tarbift, freelance journalist and academic researcher, Spain
Rosie Parkyn, Global Director of Impact, Internews
Frans Jennekens, Head of Diversity at NTR, Netherlands

Moderator: Lola Fernández Palenzuela, Journalist and Equality Secretary, FeSP

10:45 – 11:20: Coffee break
11:20 – 13:15: From top to bottom: more female and diverse leaders in the media 

How to promote more female and diverse journalists in leadership positions? How can it make a difference? Transparent procedures recruitment and pay policy job promotion 

Meera Selva, Deputy Director of the Reuters Institute, UK
Katrin Poetzsch, Advisory Board Member of the Bavarian Broadcast’s Equality Team
Allan Boye Thulstrup, Vice President, Danish Journalists’ Union (Online participation)
Montserrat Boix Piqué, Journalist for TVE, specialist in equality policies in the media, Spain

Moderator: Mogens Blicher Bjerregård, EFJ President

13:15 – 14:45: Lunch break 
14:45 – 16:00: Tackling online harassment

How can we tackle online harassment, especially related to gender and racial aspects? What is the extent of the problem? Is there any media policy or legal frame to address the problem? How can journalists seek help?

Keynote: Florence Hainaut, Belgian journalist
Kristin Olson, OSCE, Austria
Dr Maja Šimunjak, Middlesex University, UK
Laia Serra Perelló, criminal lawyer, expert trainer in human rights, communication, discrimination and gender, Spain (Online participation)

Moderator: Martine Simonis, AJP, Belgium 

16:00 – 16:30: Coffee break 
16:30 – 17:30: Working group 1

How to tackle gender inequality in the media from unions’ perspectives? (e.g. gender pay gap and the impact of a pandemic worsening the gap?) Sharing good practices / campaigns. 

Maria Angeles Samperio, Journalist and President of the IFJ Gender Council

Moderator: Pamela Morinière, IFJ

17:30 – 18:30: Working group 2

Sharing good practices on diversity in the news and in the newsroom? 

Clara Aurrecoechea Iturregui, journalist at Canal Sur RTV, Andalucia-Spain
Guylaine Germain, Equality and Diversity coordinator at AJP, Belgium 

Moderator: Yuk Lan Wong, Project Officer at EFJ

18:30 – 18:45: Wrap-up and end of day 1
20:00: Group dinner
Day 2 – Tuesday, 15 March 2022
8:30 – 9:00: Registration
9:00 – 10:30: The future of journalism?

How can journalists and the media maintain trust and engage their audience in the digital age? Are journalists and the media equipped for the future? New trends and new skills?

Alexandra Borchardt, Senior journalist, media consultant and lecturer
Andreas Marckmann Andreassen, Editor-in-Chief at Markedsføring
Jenny Rönngren, Managing Editor at Feministiskt Perspektiv (Online participation)
Maria Ángeles Fernández González, Pikara Magazine (Online participation)

Facilitator: Renate Schroeder, EFJ Director

10:30 – 11:00: Coffee break 
11:00 – 12:30: Media financing models and sustainability

How to achieve the sustainability of the media while ensuring editorial independence, diversity and equality in today’s media landscape? Can new ways of financing models (e.g. crowd-funding, subscription, philanthropic etc.) be the answer? 

Lars Boering, EJC Director
Jelena Pavic Valentic, editor-in-chief, Telegram, Croatia
Francisco Terron Ibañez, Secretary General of SPA, Spain

Facilitator: Marc Gruber, media expert and researcher

12:30 – 13:00: Conclusion

Mogens Blicher Bjerregård, EFJ President

13:00 – 14:30: Lunch and departure

This activity is part of a two-year project “Trust in Journalism” launched by the EFJ and is co-funded by the European Commission (DG EMPL).