European Federation of Journalists

openMedia, investigating press freedom

Title of the project : openMedia, investigating press freedom
Lead Applicant
: openDemocracy

Partner organisations : EFJ, Index on censorship, King’s College London

The recently launched openMedia project aims to investigate and expose commercial interference in editorial decisions. The project is run by openDemocracy with the European Federation of Journalists (EFJ) as a partner alongside the Index on Censorship and King’s College London.

The project believes that there has not been enough of a concerted, ongoing spotlight on the extent and effects of commercial influence over the media, despite the dangerous consequences it poses for press freedom. For now, the project focuses on 47 countries across Europe but also has ambitions to expand.

Despite the recent launch, the project is adamant that it is not a response to the “fake news” hype of the past year or so. Rather, the project responds to scandals of commercial sponsors influencing media content; for example the Daily Telegraph’s suppression of investigations into its advertiser HSBC; and allegations that Buzzfeed deleted articles which advertisers found unfavourable.

According to the project, this power dynamic can suppress investigations of banks, pharmaceuticals, agriculture, fossil fuel giants, energy companies and other big businesses.

In addition, the project recognizes how for many readers, “sponsored content” is difficult to distinguish from genuine news content. The project therefore aims to clarify the commercial interests apparent in media to readers, and as part of the project, King’s College London will develop digital tools to help readers be better informed about news sources.

The findings of the project will be used to campaign for greater transparency and press freedom in news organisations and to empower journalists to advocate for transparency.

In order to do this, openMedia is currently conducting a confidential and anonymous survey of journalists across Europe, asking about their own working practices and experiences of commercial pressure inside newsrooms. The survey is available in English here and in many other languages here.

Actions

Serbia: SafeJournalists network, MFRR partners, and Coalition for Media Freedom condemn continuing pressures and attacks on journalists

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Russia: Detained Ukrainian journalist Viktoria Roshchyna must be released 

Russia’s Ministry of Defence confirmed, on 27 May 2024, that it has detained Ukrainian investigative journalist Viktoria Roshchyna. She had been reported missing while reporting in the Russian-occupied territory in August last year. Along with their affiliate, the National Union of Journalists of Ukraine (NUJU), the International and European Federations of Journalists (IFJ-EFJ) condemn the arrest of Roshchyna and urge the Russian authorities to immediately and unconditionally release her. According to a letter dated 17 April 2024 received by Roshchyna’s father from the Russian military police, the Ukrainian investigative journalist is currently being detained in Russia. Her father shared the…

Czech Republic: EFJ organises conference on local journalism in Europe

The European Federation of Journalists (EFJ) is organising the Local Journalism Festival at Masaryk University in Brno, Czech Republic, on 17 – 18 June, as part of the Local Media for Democracy (LM4D) project. In light of the upcoming EU elections, the role of local media is ever more important to keep local communities informed and encourage their political participation in elections. Ultimately, how can we support local media in these emerging news deserts and how to prevent it from spreading all over Europe? The Local Journalism Festival will highlight success stories of vibrant, resilient local journalism and media as…

EFJ Annual Meeting stands up for journalism as a public good to meet today’s challenges

The European Federation of Journalists (EFJ) held its Annual Meeting in Prishtina, Kosovo, on 23-24 May 2024. The event, which brought together around 100 journalists’ trade unions and professional associations from 45 European countries, was organised by the Association of Journalists of Kosovo (AGK). The theme of the annual meeting “Journalism in times of war” allowed major discussions on current challenges such as the safety and working conditions of journalists. #EFJPrishtina24: Throwback to the annual meeting in Prishtina. “Stand up for journalism as a public good” 🤝🏼 pic.twitter.com/PPErweXyRK — EFJ (@EFJEUROPE) May 28, 2024   “It is a historic milestone…

President’s speech at the EFJ Annual Meeting 2024 in Prishtina

Speech by Maja Sever (EFJ President) on 23 May 2024. Dear colleagues, I am glad that we gathered here in Prishtina.  Thank you to our AGK for hosting us, and I believe that we will send a message about the importance of protecting the independent, professional, and safe work of the media community in this part of Europe as well. It’s been a difficult year. Times are tough and might get even tougher. But we’re all here because we refuse to give up. We believe in journalism and democracy, and we won’t back down from our fight. Our colleagues are…

Greece: Bridging the gap between journalism and active citizenship

A Greek media outlet based in one of Europe’s poorest regions has adapted its business model and editorial line to become more attractive to young and old alike. Xronos Media Group, which operates in the regional unit of Rhodopi (Eastern Macedonia and Thrace region), with a population of around 105,000, aims to promote the importance of local media in the daily lives of this declining and aging population, with the ambition of inspiring better informed and more active readers and citizens.  “We are happy to see how, in media with a long-standing tradition such as Xronos, both the ownership and…