European Federation of Journalists

openMedia, investigating press freedom

Title of the project : openMedia, investigating press freedom
Lead Applicant
: openDemocracy

Partner organisations : EFJ, Index on censorship, King’s College London

The recently launched openMedia project aims to investigate and expose commercial interference in editorial decisions. The project is run by openDemocracy with the European Federation of Journalists (EFJ) as a partner alongside the Index on Censorship and King’s College London.

The project believes that there has not been enough of a concerted, ongoing spotlight on the extent and effects of commercial influence over the media, despite the dangerous consequences it poses for press freedom. For now, the project focuses on 47 countries across Europe but also has ambitions to expand.

Despite the recent launch, the project is adamant that it is not a response to the “fake news” hype of the past year or so. Rather, the project responds to scandals of commercial sponsors influencing media content; for example the Daily Telegraph’s suppression of investigations into its advertiser HSBC; and allegations that Buzzfeed deleted articles which advertisers found unfavourable.

According to the project, this power dynamic can suppress investigations of banks, pharmaceuticals, agriculture, fossil fuel giants, energy companies and other big businesses.

In addition, the project recognizes how for many readers, “sponsored content” is difficult to distinguish from genuine news content. The project therefore aims to clarify the commercial interests apparent in media to readers, and as part of the project, King’s College London will develop digital tools to help readers be better informed about news sources.

The findings of the project will be used to campaign for greater transparency and press freedom in news organisations and to empower journalists to advocate for transparency.

In order to do this, openMedia is currently conducting a confidential and anonymous survey of journalists across Europe, asking about their own working practices and experiences of commercial pressure inside newsrooms. The survey is available in English here and in many other languages here.

Actions

Gaza: EFJ and European trade unions call on the EU to take action

Following a meeting with the Palestinian Ambassador to the EU in Brussels, the European Trade Union Confederation (ETUC) and the European Trade Union Federations, including the European Federation of Journalists (EFJ), reiterate their call for more decisive and principled action by the European Union on Gaza. We welcome the New York Declaration on the Peaceful Settlement of the Question of Palestine and the Implementation of the Two-State Solution, including the statement that “recognition and realization of the State of Palestine are an essential and indispensable component of the achievement of the two-State solution”. In line with the Statement of the…

Bulgaria: EFJ joins mission to assess press freedom and journalists’ working conditions

Between 24-25 September, the European Federation of Journalists (EFJ) will join a coalition of international media freedom and journalist organisations travelling to Bulgaria to conduct a press freedom mission on behalf of the Council of Europe’s Safety of Journalists Platform and the Media Freedom Rapid Response (MFRR). The delegation, which will include the EFJ General Secretary, Ricardo Gutiérrez, will conduct a series of meetings over two days in the capital Sofia with stakeholders including the Bulgarian President, Ministry of Justice, Ministry of Interior, Council of Electronic Media (CEM), Office of General Prosecutor, Commission for Personal Data Protection, Central Election Commission, and representatives…

Germany: TikTok workers on strike to secure collective agreement over AI taking their jobs

TikTok employees are continuing their strike this week amid the social media company’s refusal to engage in collective bargaining after announcing the layoffs of 150 content moderators. The European Federation of Journalists (EFJ) joins its German affiliate ver.di and the striking workers in urging management to enter into constructive dialogue and negotiate a collective agreement. “We trained your machines, pay us what we deserve!” This is what TikTok employees in Germany are demanding, following the announcement that about 150 content moderators in Berlin from the Trust and Safety department and TikTok Live will be replaced by Artificial Intelligence (AI) and…

Ukraine: Demand for justice from Russia one year after death of Victoria Roshchyna

September 19 marks one year since the death of Victoria Roshchyna, a Ukrainian journalist who had been held for over a year in Russian captivity. On this day, the European Federation of Journalists (EFJ) joins its MFRR partners in remembering Victoria and demanding justice for her death from Russian authorities. Roshchyna’s body was repatriated to Ukraine and buried in Kyiv only on 8 August 2025, almost one year after the official date of her death recorded by Russian authorities. According to Ukrainian forensic investigators, Roshchyna’s body showed numerous signs of torture, including burn marks from electric shocks, cuts on the…

Albania: Open Letter on Improving Journalists’ Access to the Parliament

The European Federation of Journalists (EFJ) joins the Safe Journalists Network (SJN) and the Media Freedom Rapid Response (MFRR) partners in expressing, in an open letter to the Parliament of Albania, our serious concern over recent proposals by the parliamentary majority to significantly restrict journalists’ access to the Parliament of Albania.

Denmark: MFRR partners oppose introduction of new state-funded media Ombudsperson

The Danish government has announced its intention to introduce a public-funded Ombudsperson for the media with broad legal powers concentrated into a single state-appointed institution. The European Federation of Journalists (EFJ) joins the partners of the Media Freedom Rapid Response (MFRR), as well as Danish media and journalist groups in opposing the proposal, warning that rather than strengthening the existing media regulatory framework, it would weaken the role of the Press Council and risks creating new avenues for unjustified or politicised interference in healthy media ecosystem. The role and powers given to the new Media Ombudsperson were outlined by the…