European Federation of Journalists

openMedia, investigating press freedom

Title of the project : openMedia, investigating press freedom
Lead Applicant
: openDemocracy

Partner organisations : EFJ, Index on censorship, King’s College London

The recently launched openMedia project aims to investigate and expose commercial interference in editorial decisions. The project is run by openDemocracy with the European Federation of Journalists (EFJ) as a partner alongside the Index on Censorship and King’s College London.

The project believes that there has not been enough of a concerted, ongoing spotlight on the extent and effects of commercial influence over the media, despite the dangerous consequences it poses for press freedom. For now, the project focuses on 47 countries across Europe but also has ambitions to expand.

Despite the recent launch, the project is adamant that it is not a response to the “fake news” hype of the past year or so. Rather, the project responds to scandals of commercial sponsors influencing media content; for example the Daily Telegraph’s suppression of investigations into its advertiser HSBC; and allegations that Buzzfeed deleted articles which advertisers found unfavourable.

According to the project, this power dynamic can suppress investigations of banks, pharmaceuticals, agriculture, fossil fuel giants, energy companies and other big businesses.

In addition, the project recognizes how for many readers, “sponsored content” is difficult to distinguish from genuine news content. The project therefore aims to clarify the commercial interests apparent in media to readers, and as part of the project, King’s College London will develop digital tools to help readers be better informed about news sources.

The findings of the project will be used to campaign for greater transparency and press freedom in news organisations and to empower journalists to advocate for transparency.

In order to do this, openMedia is currently conducting a confidential and anonymous survey of journalists across Europe, asking about their own working practices and experiences of commercial pressure inside newsrooms. The survey is available in English here and in many other languages here.

Actions

Kosovo: EFJ and AJK call once again on the government to fund RTK

The European Federation of Journalists (EFJ) joins its affiliate in Kosovo, the Association of Journalists of Kosovo (AJK), in expressing concern that no visible action has been taken regarding the need to prevent the financial collapse of the public broadcaster, RTK. As we approach the end of July and the deadline for allocating the second part of the budget is looming, EFJ and AJK make an urgent call to the caretaker Government of Kosovo to immediately take measures to allocate the budget due to RTK. Failure to do so puts at risk the basic functioning of the Public Broadcaster, RTK,…

Appeal to European journalists: donate to colleagues in Gaza

Today, the European Federation of Journalists (EFJ) and the Palestinian Journalists’ Syndicate (PJS) launched an appeal for donations from European journalists to support their colleagues in Gaza, who are facing an unprecedented level of forced starvation. The campaign, called ‘From Journalist to Journalist’, was launched to all the organisations representing journalists in Europe by EFJ President Maja Sever and PJS President Nasser Abu Bakr. “I thank European journalists’ organisations for their efforts to convince their governments to take concrete action to put an end to the forced starvation in Gaza and the war crimes and crimes against humanity targeting civilians,…

EFJ urges Commission to promptly draft clear guidelines on Digital Platforms’ content moderation obligations (EMFA, Article 18)

On 23 July, the European Federation of Journalists (EFJ) submitted its contribution to the European Commission’s consultation on the European Media Freedom Act’s (EMFA) Article 18. Under Article 18, very large online platforms (VLOPs) will be required to respect new procedural safeguards when they intend to remove or restrict the visibility of journalistic content. The EFJ underlines the importance of a strong journalists’ privilege to protect editorial content from arbitrary and opaque content moderation practices deployed by VLOPs. To benefit from Article 18’s safeguards, media service providers must complete a self-declaration attesting to their compliance with specific criteria, such as adherence to editorial standards…

It’s time to stand up for public service media journalists

This article was originally published in the journal “Public Value International”, volume 7: “Under Attack! Populism & Public Service Media”, Under Attack! Antidemokratischer Populismus und Medien (Östereichischer Rundfunk, ORF). Public service media is there to serve the public — the citizens, who fund them and to whom they owe responsibility, transparency, and trust. In times of democratic instability, the rise of populism, and increasingly frequent attacks on media freedom, public broadcasters should be the backbone of the media ecosystem – the strongest pillar – precisely because they do not – or less – rely on advertisers or politically influenced funding.…

Germany: Unions win 10.5% pay rise for daily newspapers journalists

The German trade union and journalists’ association DJV and dju inver.di have secured an average wage increase of 10.5 percent in three phases until the end of 2027 for daily newspaper workers. The agreement was reached in July 2025 after the tenth round of negotiations between the union and the publishers’ association BDZV, and applies retroactively from January 2025. The negotiations were accompanied by 36 nationwide strikes, which played a key role in reaching the agreement. Freelancers and young journalists will particularly benefit, with their salaries expected to increase by up to 16% over a three-year period. The German newspaper market,…

Serbia: We demand an immediate end to retaliation against RTS employees for defending objective reporting

The European Federation of Journalists (EFJ) joins its Serbian members, the Independent Journalists’ Association of Serbia (NUNS), the Journalists’ Association of Serbia (UNS), and the Branch Trade Union of Culture, Arts and Media ‘Nezavisnost’ in expressing strong protest over a series of alarming cases indicating systematic retaliation and pressure against employees and freelance associates at Radio Television of Serbia (RTS), particularly those who have voiced their support and expressed opinions in favor of objective, professional, and legally grounded reporting. EFJ member organisations from Serbia have recorded multiple cases in which employees were punished, had their contracts terminated, or were placed…