European Federation of Journalists

openMedia, investigating press freedom

Title of the project : openMedia, investigating press freedom
Lead Applicant
: openDemocracy

Partner organisations : EFJ, Index on censorship, King’s College London

The recently launched openMedia project aims to investigate and expose commercial interference in editorial decisions. The project is run by openDemocracy with the European Federation of Journalists (EFJ) as a partner alongside the Index on Censorship and King’s College London.

The project believes that there has not been enough of a concerted, ongoing spotlight on the extent and effects of commercial influence over the media, despite the dangerous consequences it poses for press freedom. For now, the project focuses on 47 countries across Europe but also has ambitions to expand.

Despite the recent launch, the project is adamant that it is not a response to the “fake news” hype of the past year or so. Rather, the project responds to scandals of commercial sponsors influencing media content; for example the Daily Telegraph’s suppression of investigations into its advertiser HSBC; and allegations that Buzzfeed deleted articles which advertisers found unfavourable.

According to the project, this power dynamic can suppress investigations of banks, pharmaceuticals, agriculture, fossil fuel giants, energy companies and other big businesses.

In addition, the project recognizes how for many readers, “sponsored content” is difficult to distinguish from genuine news content. The project therefore aims to clarify the commercial interests apparent in media to readers, and as part of the project, King’s College London will develop digital tools to help readers be better informed about news sources.

The findings of the project will be used to campaign for greater transparency and press freedom in news organisations and to empower journalists to advocate for transparency.

In order to do this, openMedia is currently conducting a confidential and anonymous survey of journalists across Europe, asking about their own working practices and experiences of commercial pressure inside newsrooms. The survey is available in English here and in many other languages here.

Actions

Albania: MFRR and SafeJournalists condemn blatant intimidation of journalists covering parliamentary elections

The European Federation of Journalists (EFJ) joined its partners from the Media Freedom Rapid Response (MFRR) and the SafeJournalists Network (SJN) to raise alarm over numerous incidents of intimidation and obstruction faced by journalists covering the Albanian parliamentary elections. Since the 11 May election, at least 20 journalists and media entities have faced reporting interference and pressure, including from public officials. All incidents were captured in multiple videos. Throughout election day, at least five journalists covering the vote experienced alarming incidents across the country, including verbal abuse, physical aggression, and interference in their reporting. Incidents documented by the MFRR and…

EFJ and NUNS: Alarming pressure and undermining of professional standards at Euronews Serbia must stop

The European Federation of Journalists (EFJ) and the Independent Journalists’ Association of Serbia (NUNS) express deep concern over the serious pressure and violations of professional standards to which journalists and media workers at Euronews Serbia have been subjected for months. Editors and managers must never be sources of pressure; they should be the first line of defense for professionalism and journalistic ethics.  According to information we have received, employees in the Euronews Serbia newsroom are facing intense pressure from management and editorial leadership, including censorship, unprofessional demands, bans on asking certain government officials questions, and sanctions for refusing to comply…

Hungary: Foreign funding bill poses most serious threat to independent media in years

A newly introduced bill which would allow for the blacklisting, financial restriction and potential closure of media outlets and civil society organisations receiving foreign funds poses a severe threat to independent journalism and press freedom and should be immediately challenged under EU law, the undersigned partners of the Media Freedom Rapid Response (MFRR) said today. Draft legislation submitted on May 13 by the Fidesz party of Prime Minister Viktor Orbán represents the most serious attack on Hungarian media in years and is the latest step in a more than decade-long campaign by the government to stigmatise independent journalism, undermine its…

Croatia: MFRR media freedom mission to visit Zagreb to highlight importance of EU legislation and protection of journalists

Between 19 and 21 May, Media Freedom Rapid Response (MFRR) partner organisations will conduct a press freedom mission to Zagreb, Croatia. The mission aims to engage with public authorities and media representatives on key recommendations from the MFRR monitoring mission report and stress the urgent need for Croatia to fully implement the EU Anti-SLAPP Directive and ensure the effective application of the European Media Freedom Act (EMFA).  The report “Precarity and political pressures: addressing challenges undermining media freedom in Croatia,” published in February 2025, underscores the critical importance of addressing legal threats to journalists in Croatia – including criminal defamation,…

Hungary: EFJ condemns the Foreign Agent bill targeting independent media and NGOs

The European Federation of Journalists (EFJ), which will hold its General Meeting in Budapest on 2-3 June, strongly condemns, together with its Hungarian affiliates MÚOSZ and HPU, the bill tabled on Tuesday by the ruling party in Hungary to crack down on independent media and NGOs that receive funding from abroad. The EFJ calls on the European Union to sanction this new attack on the rule of law in Hungary. On Tuesday 13 May, shortlly before midnight, János Halász, a Member of Parliament from Fidesz, the party of Hungarian Prime Minister Viktor Orban, tabled a bill in Parliament aimed at…

France: We renew calls to end police violence after new attacks on journalists at May Day protest

The European Federation of Journalists (EFJ) joins its partners from the Media Freedom Rapid Response (MFRR) and Reporters Without Borders (RSF) in condemning state security forces’ deliberate violence against journalists covering the International Workers’ Day protest in Paris on 1 May, including physical violence and arbitrary confiscation of protective masks. We call on the French authorities to rigorously enforce national safety protocols to protect media workers and end recurring police violence against the press during demonstrations. Under the Ministry of Interior’s National Law Enforcement Plan (SNMO), state security must ensure journalists’ rights to cover law enforcement operations, protect them, and…