From automating transcriptions to generating synthetic images, Artificial Intelligence (AI) tools have become embedded in news production. While these tools offer promise, they also raise urgent questions about jobs, ethics, intellectual property, and the safety of journalists. On the eve of World Press Freedom Day 2025, the European Federation of Journalists (EFJ) advocates for an AI future that respects the fundamental values of journalism. “In times of crisis and revolution, it is necessary to refocus on the basics, on what makes journalism what it is: the respect for facts and the public’s right to the truth. AI should help journalists…

Brussels, 17 February 2025 Dear Executive Vice-President Virkkunen, Dear Commissioner Micallef, The AI Office is currently tasked with the critical responsibility of successfully finalising the ‘General-Purpose AI Code of Practice’ by May 2025. As representative organisations of authors and performers from all disciplines, in their capacity as creative workers and rightsholders (copyright and related rights), we write to you to express our concerns about the second draft of this Code of Practice, which was recently published and discussed. As it currently stands, it does not show sufficient progress and fails to take into account the comments expressed by our organisations.…

The European Commission has released a draft template for the summary of training data designed to support the implementation by AI model operators of the transparency obligations from the AI Act. The European Federation of Journalists (EFJ) calls on the EU Commission’s AI Office not to be influenced by the Big Tech industry when formulating these obligations and urges to protect the legitimate interests of authors. In order to implement the transparency requirements of the AI Act for providers of generative AI models, the AI Office is currently working on so-called templates. These templates will set the legally binding framework…

What does AI mean for the future of journalism and media viability? In its latest brief, UNESCO explored the key challenges of AI  for journalism and the industry and included a series of recommendations for an ethical AI. We talked to the author, Dr. Anya Schiffrin, director of the Technology, Media, and Communications specialisation at Columbia University’s School of International and Public Affairs (SIPA) and a senior lecturer. For Schiffrin, the media must collectively defend their interests in order to survive in the age of AI. What is the impact of AI on media business models? Anya Schiffrin: The Large…

The AI Act came into force on 1 August 2024. The EFJ participated to the plenary dedicated to drafting the Code of Practice on Generative AI for the EU AI Office, alongside nearly 1,000 other organisations and individuals. The plenary will set guidelines for the responsible use of Generative AI within the EU’s AI regulatory framework. EFJ members have also discussed in expert groups the impact of generative AI and have raised concerns on controlling and regulating the use of AI in newsrooms. The EFJ Authors’ Rights Expert Group (AREG) drafted recommendations on the right of identification and personality, fair…

This text was originally published on the presscouncils.eu website, part of the European “Media Councils in the Digital Age” project. With the rapid transformation of Generative AI, newsrooms face new challenges and benchmarks when it comes to adhering to deontological standards. While there is no single ethical standard on the implementation of AI in journalism, various media councils have established guidelines, or even added chapters on it in their ethical codes. The use of AI needs to be regulated accordingly, so as to empower journalists to be quicker, more efficient and more innovative, rather than substituting for their absence. That’s…