The European Federation of Journalists (EFJ) organised on 18-19 September 2023, together with the Austrian journalist’s union GPA, a meeting with its Expert Group members. Around 40 journalists and trade unionists from 25 European countries discussed in Vienna the challenges and opportunities posed by Artificial Intelligence (AI) in journalism, and its implications for ethics, jobs and authors’ rights. “AI in journalism doesn’t mean AI does journalism.” This is the approach taken by the Austrian news agency APA, which some of the EFJ Expert Group members visited. APA has been using automated processes since 2019 for elections, then for coverage of…

Journalists and media outlets are adapting their practices to integrate more and more automated processes into their workflows. As the challenge posed by Artificial Intelligence (AI) on journalism is immense, the European Federation of Journalists (EFJ) joined the international committee to develop a charter aimed at regulating the use of AI in media, an initiative launched by Reporters without Borders (RSF). First results are expected before the end of the year 2023. “We certainly share the same urgency of the journalists, organisations, academics and other media stakeholders to react to the opportunities and risks posed by AI technologies. While algorithms…

The Polish opposition party Civil Platform (Platforma Obywatelska, PO) used deepfake techniques in a video imitating the voice of Prime Minister Mateusz Morawiecki. Shared on the social media platform X (formerly Twitter) on the 24th of August, the video shows a highly controversial use of the artificial intelligence segment called generative AI. With the election campaign in full swing, the PO and its leader Donald Tusk have entered a new stage of political battles: they have used AI software to mimic the Prime Minister’s voice “reading” texts he had written. Even if the sentences were Morawiecki’s, they were taken out…

AI-generated disinformation is a growing concern, especially in an age of general mistrust in the news. Disinformation continues to spread on social media platforms and raises various problems: the influence of malicious actors such as bots; creation of memes, videos or other visual content with the intention of changing opinions; generation of incorrect text that appears convincing, and more. Young people are generally enthusiastic about using Artificial Intelligence (AI) as a UN report found a high level of trust in AI and a positive attitude. However, most do not deeply understand how it works. At the same time, German magazine…

The European Federation of Journalists (EFJ) calls on public authorities not to regulate the use of artificial intelligence in newsrooms, but to promote its ethical use. The use of algorithms should preserve media pluralism and freedom of expression, especially for minority groups. The introduction of artificial intelligence in the media also requires investment in training for journalists. On 11 and 12 May, the Online Conference “Artificial intelligence and the future of journalism: will artificial intelligence take hold of the fourth estate?” took place, joined by more than 300 people around the world. Among the speakers was the president of the…

In an age of information overflow when disinformation is on the rise, media plays an ever-important role in providing trustworthy and quality information to citizens. With insights offered by our experts in the field, this workshop will address the pressing questions: How can fostering audience engagement and artificial intelligence properly improve quality in journalism and regain trust from audiences? How has Covid-19 changed the trust relationship between the media and its audiences? Registration You can already register for the workshops. Click here to register for Day 1, click here to register for Day 2. Below, you find the draft agenda…