Online Seminar “Trust in media: Audience Engagement & Artificial Intelligence”
In an age of information overflow when disinformation is on the rise, media plays an ever-important role in providing trustworthy and quality information to citizens. With insights offered by our experts in the field, this workshop will address the pressing questions: How can fostering audience engagement and artificial intelligence properly improve quality in journalism and regain trust from audiences? How has Covid-19 changed the trust relationship between the media and its audiences?
Our confirmed speakers are Prof. Dr. Wiebke Loosen, Hans-Bredow-Institute, Journalist and News Storytelling Researcher Shirish Kulkarni and YLE Editor-in-chief Jonas Jungar. Further potential speakers include Jarno M. Kopenen, YLE Head of AI and Personalisation, and a Senior Expert on Media from the European Commission – to be confirmed.
You can already register for the workshops. Click here to register for Day 1, click here to register for Day 2. Keep in mind that the deadline for registrations is 7 February 2021. Below, you find the draft agenda for both days and suggestions for preliminary readings on the topics.
Day 1 – Thursday, 25 March 2021, 13:00 – 15:15 (CET)
13:00 – 13:15: Introduction
Susanna Sjöstedt, YLE Head of Foreign News, Swedish section
Renate Schroeder, EFJ Director
13:15- 14:15: How to regain trust and improve audience engagement
How can the media regain trust and improve audience engagement in an age of information overload and disinformation? Has Covid 19 exacerbated the problem or provided us the opportunity? How can PSM and journalists help and engage audiences to navigate the minefield of ‘fake news’. Do our audiences need more media literacy?
Jonas Jungar, Editor-in-chief, YLE
Wiebke Loosen, Hans Bredow Institut
Shirish Kulkarni, News Storytelling reaching out to younger, diverse audiences RS wrote
Moderator: Susanna Sjöstedt, YLE Head of Foreign News, Swedish section
14:15 – 14:50: Deep-dive
Participants will join in the break-out rooms and have deeper conversation with their chosen speaker.
14:50 – 15:00: Wrap-up
Day 2 – Friday, 26 March 2021, 13:00 – 15:15 (CET)
13:00 – 13:05: Recap and introduction
Yuk Lan Wong, EFJ policy and project officer
13:15 – 14:50: Innovations in the newsrooms – converging media & artificial intelligence
What are the key trends and the impacts on the work of journalists, e.g. ethics, skills, news diversity and trust? Use of algorithms to feed “personal-interest” news to the audience? Did the pandemic make newsrooms more creative?
14:50 – 15:15: Wrap-up and closing
- What we think we know and what we want to know: perspectives on trust in news in a changing world
Dr Benjamin Toff, Sumitra Badrinathan, Dr Camila Mont’Alverne, Dr Amy Ross Arguedas, Dr Richard Fletcher, Prof. Rasmus Kleis Nielsen, Reuters Institute - The biggest challenge facing journalism: A lack of trust
Katherine Fink, Journalism - The lack of trust in news cannot be fixed by the media alone (but we must at least try)
Jacob Granger, Journalism.co.uk - Top experts publish 250 recommendations for fighting the ‘infodemic’ on social platforms
Marcela Kunova, Journalism.co.uk - Lucy Kueng, senior research associate at RISJ, on leading digital transformation in an age of disruption
Jacob Granger, Journalism.co.uk - How do audiences really ‘engage’ with news?
Jacob L. Nelson, Columbia Journalism Review - The next media regime: The pursuit of ‘audience engagement’ in journalism
Jacob L. Nelson, Journalism - Where does journalism belong in an AI-powered news ecosystem?
Jarno M. Koponen, Journalism.co.uk
This seminar is part of a two-year project “Trust in Journalism” launched by the EFJ and is co-funded by the European Commission (DG EMPL). It is organised in cooperation with the Finnish Journalists’ Union.
