Online Seminar “Trust in media: Audience Engagement & Artificial Intelligence”
In an age of information overflow when disinformation is on the rise, media plays an ever-important role in providing trustworthy and quality information to citizens. With insights offered by our experts in the field, this workshop will address the pressing questions: How can fostering audience engagement and artificial intelligence properly improve quality in journalism and regain trust from audiences? How has Covid-19 changed the trust relationship between the media and its audiences?
You can already register for the workshops. Click here to register for Day 1, click here to register for Day 2. Below, you find the draft agenda for both days and suggestions for preliminary readings on the topics.
You can find more details about the expert speakers here.
Day 1 – Thursday, 25 March 2021
13:00 – 13:15 Introduction
Mogens Blicher Bjerregård, EFJ President
Renate Schroeder, EFJ Director
13:15- 14:15: How to regain trust and improve audience engagement
How can the media regain trust and improve audience engagement in an age of information overload and disinformation? Has Covid 19 exacerbated the problem or provided us the opportunity? How can PSM and journalists help and engage audiences to navigate the minefield of ‘fake news’. Do our audiences need more media literacy?
Jonas Jungar, Editor-in-chief, YLE
Wiebke Loosen, Senior Researcher, Hans Bredow Institute
Shirish Kulkarni, Journalist and Researcher, Clwstwr
Cédric Motte, Director of Digital Products and Editorial Development, Centre France Group
Moderator: Maja Sever, President, Croatian Trade Union of Journalists
14:15 – 14:50 Deep-dive
Participants will choose to join in with one of the speakers (above) and have a deeper conversation and discussion.
14:50 – 15:00 Wrap-up
Day 2 – Friday, 26 March 2021
13:00 – 13:05 Recap and introduction
Yuk Lan Wong, EFJ policy and project officer
13:15 – 14:15 Innovations in the newsrooms – converging media & artificial intelligence
What are the key trends and the impacts on the work of journalists? How to ensure decent working conditions and avoid burnout and brain drain? Is it ethical to use algorithms to feed “personal-interest” news to the audience? Did the pandemic make newsrooms more creative?
Andreas Marckmann Andreassen, Digital Editor and Head of News, Journalisten
Alberto Rabbachin, Programme Officer, European Commission
Jarno M. Koponen, Head of AI and Personalisation, YLE
Stephen Fozard, Project Director, Global Alliance for Media Innovation (GAMI); WAN-IFRA
Moderator: Susanna Sjöstedt, Head of Foreign News, Swedish section, YLE
14:15 – 14:45 Deep-dive
Participants will choose to join in with one of the speakers (above) and have a deeper conversation and discussion.
14:45 – 15:15 Wrap-up and closing
*Time zone – CET
- What we think we know and what we want to know: perspectives on trust in news in a changing world
Dr Benjamin Toff, Sumitra Badrinathan, Dr Camila Mont’Alverne, Dr Amy Ross Arguedas, Dr Richard Fletcher, Prof. Rasmus Kleis Nielsen, Reuters Institute - The biggest challenge facing journalism: A lack of trust
Katherine Fink, Journalism - The lack of trust in news cannot be fixed by the media alone (but we must at least try)
Jacob Granger, Journalism.co.uk - Top experts publish 250 recommendations for fighting the ‘infodemic’ on social plattforms
Marcela Kunova, Journalism.co.uk - Lucy Kueng, senior research associate at RISJ, on leading digital transformation in an age of disruption
Jacob Granger, Journalism.co.uk - How do audiences really ‘engage’ with news?
Jacob L. Nelson, Columbia Journalism Review - The next media regime: The pursuit of ‘audience engagement’ in journalism
Jacob L. Nelson, Journalism - Where does journalism belong in an AI-powered news ecosystem?
Jarno M. Koponen, Journalism.co.uk - Artificial intelligence in the audiovisual sector
Cappello, M. (ed.), European Audiovisual Observatory
- Journalism, Media, and Technology Trends and Predictions 2021
Newman, N., Reuters Institute - Media Councils and Self-Regulation in the Emerging Era of News Automation
Happanen, L., Council for Mass Media in Finland - Press Release YLE on Voitto Robot Assistant
- YLE Statement on News Automation and Personalisation
- A robot wrote this article. Are you scared yet, Human?
The Guardian - Stars4Media Exchange and Training Programme
- Artificial intelligence and journalism: a race with machines
Equal Times - Becoming Audiences First
Table Stakes Europe
This seminar is part of a two-year project “Trust in Journalism” launched by the EFJ and is co-funded by the European Commission (DG EMPL). It is organised in cooperation with the Finnish Journalists’ Union.
