European Federation of Journalists

Register for Creative Skills Europe Webinar: “To produce or not to produce is never the question”

Credits: Skye Studios,

On Tuesday, 23 March 2021, from 2-3.30 PM, another digital skills webinar will take place. The European social partners behind Creative Skills Europe – the European Federation of Journalists (EFJ), the European Broadcasting Union (EBU), the International Federation of Actors (FIA), the International Federation of Musicians (FIM), the Performing Arts Employers Associations League Europe (Pearle*) and UNI Europa media, entertainment & arts (EURO-MEI) are glad to invite you to this second webinar aimed at increasing the digital skills in the Live Performance and Audiovisual sectors.

You can register for the webinar here.

This second webinar is part of trilogy. After a first event held in November 2020 dedicated to creation, this second webinar will focus on digital skills and tools in the production process.

As new digital, hybrid, live, online, VR, paperless, interactive content production processes have gone ‘viral’, have you ever wondered what happens backstage? Which new tools can be used to tell great stories – even against all odds?

We will give the floor to professionals, pioneers in their field. We will discover through their ‘real life’ experiences and insights how they acquired their digital skills and put them into practice. The goal is to inspire participants to start experimenting and learning new smart skills.

Speakers and topics

For its second digital skills webinar, Creative Skills Europe is proud to welcome an exceptional line-up of speakers:

Wim Vermost – Belgium

Design & Engineering Manager at VRT (the public broadcaster of the Flemish Community in Belgium) and former IP based studios lead at the European Broadcasting Union (EBU)

“Behind the scenes of a hybrid cloud production”

SMART SKILLS: How to produce a “cloud based” hybrid event with a mix of virtual and live actions for the biggest sports and entertainment shows. And how those practices are spreading in the music and live entertainment industries.

Victor Agulhon – France

CEO & Founder of Targo, an Emmy® nominated virtual reality media company

“From Paris Opera to Notre Dame, VR documentaries and immersive storytelling at its best”

SMART SKILLS: How a journalist and a tech person came together to create award winning immersive documentaries.


Ralph Kühnl – Germany

CEO of Rhein-Neckar Fernsehen & TV-Produktion GmbH

The automated newsroom production of tomorrow”

SMART SKILLS: The new skills a Regional TV channel had to learn to create news anywhere, anytime. The story of embracing new ‘end-to-end’ digital production tools that can be used for any type of audiovisual productions.


Adriana Taseva – Bulgaria

CEO of AdHash, online advertising company

“What if, as a content publisher, you could run your own ads show?”

SMART SKILLS: Understanding the behind the scenes of the advertising market and owning your data to create new business models.


more info

The webinar will combine presentations and group discussions. To learn more about the speakers, go here.Following the webinar, you will also be offered the opportunity to network with the other participants using an innovative online tool called Conversation Starter. During the plenary sessions, simultaneous interpretation in English, French and Spanish will be offered.

To attend the webinar, register here.The Creative ‘Digital’ Skills Europe webinar series is curated by Trees De Bruyne. If you have any questions, do not hesitate to write to