European Federation of Journalists

openMedia, investigating press freedom

Title of the project : openMedia, investigating press freedom
Lead Applicant
: openDemocracy

Partner organisations : EFJ, Index on censorship, King’s College London

The recently launched openMedia project aims to investigate and expose commercial interference in editorial decisions. The project is run by openDemocracy with the European Federation of Journalists (EFJ) as a partner alongside the Index on Censorship and King’s College London.

The project believes that there has not been enough of a concerted, ongoing spotlight on the extent and effects of commercial influence over the media, despite the dangerous consequences it poses for press freedom. For now, the project focuses on 47 countries across Europe but also has ambitions to expand.

Despite the recent launch, the project is adamant that it is not a response to the “fake news” hype of the past year or so. Rather, the project responds to scandals of commercial sponsors influencing media content; for example the Daily Telegraph’s suppression of investigations into its advertiser HSBC; and allegations that Buzzfeed deleted articles which advertisers found unfavourable.

According to the project, this power dynamic can suppress investigations of banks, pharmaceuticals, agriculture, fossil fuel giants, energy companies and other big businesses.

In addition, the project recognizes how for many readers, “sponsored content” is difficult to distinguish from genuine news content. The project therefore aims to clarify the commercial interests apparent in media to readers, and as part of the project, King’s College London will develop digital tools to help readers be better informed about news sources.

The findings of the project will be used to campaign for greater transparency and press freedom in news organisations and to empower journalists to advocate for transparency.

In order to do this, openMedia is currently conducting a confidential and anonymous survey of journalists across Europe, asking about their own working practices and experiences of commercial pressure inside newsrooms. The survey is available in English here and in many other languages here.

Actions

Azerbaijan: outrageous sentences of up to 15 years’ imprisonment in the Toplum TV case

The European and International Federations of Journalists (EFJ-IFJ) condemn the extremely harsh prison sentences handed down on 27 July by an Azerbaijani court to journalists and media actors associated with leading independent news outlet Toplum TV. The court’s verdict confirms the political nature of the trial and the authorities’ desire to intimidate and repress journalists who are simply doing their job. The IFJ and the EFJ demand the immediate release of the media workers who have been unjustly convicted. The Baku Court of Serious Crimes today condemned nine journalists and media actors linked to the leading independent broadcaster Toplum TV.…

Bosnia and Herzegovina: BH Journalists Association and journalist Anisa Mahmutović faced with smear campaign and defamation lawsuits by public figure Mirnes Ajanović

The European Federation of Journalists (EFJ) stands in full support of its Bosnian affiliate, the Bosnia and Herzegovina Journalists Association (BHJA), and freelance investigative journalist Anisa Mahmutović, who are facing defamation lawsuits and an ongoing smear campaign led by lawyer Mirnes Ajanović, founder and president of the Bosnian Party (Bosanska Stranka – BOSS).  While Ajanović publicly declared that he had initiated legal proceedings, including criminal charges, before a court in Orašje, the actual filing remained unconfirmed until the BHJA and Mahmutović received formal court notifications from the Municipal Court of Tuzla on 12 and 19 June, respectively. The EFJ is…

Study on AI and work in the media sector: journalists want more training

In September 2025, the European Federation of Journalists (EFJ) published its position on the use of artificial intelligence in newsrooms. The EFJ is now releasing the results of a study carried out with its partners at FIA, FIM and UNI MEI, as part of the “Atypical Work IV” project, funded by the European Commission. Although they generally view AI as an opportunity, journalists are concerned about the ethical issues surrounding its use. They would like to have access to more training programmes and workshops on the use of AI in journalism. This new report on AI and work in the…

Kosovo: it is high time to halt the decline in press freedom

Today, the European Federation of Journalists (EFJ), its affiliate in Kosovo, the Association of Journalists of Kosovo (AJK), and the partners of the CoE Platform to promote the protection of journalism launched their fact-finding mission report following a two-day mission to Prishtina. The mission aimed to assess the climate for media freedom, pluralism, and the safety of journalists, among other themes. The visit followed monitoring and advocacy work by several participating organisations, which had flagged concerning developments requiring attention. The mission took place during a period of political uncertainty in Kosovo, following repeated parliamentary elections and political deadlock over the…

Italy: sports journalist Luca Esposito has been killed in Eboli

UPDATE 25/07/2026: On 24 July, Italian police arrested a man who has confessed to committing the crime. Local reports said the evidence gathered so far suggests the motive was not related to Esposito’s journalism. —————— Sports journalist Luca Esposito has been killed in Eboli (southern Italy). His charred body has been identified on a piece of farmland in Cioffi. The European and International Federations of Journalists (EFJ-IFJ) join their Italian affiliate FNSI in calling for a thorough investigation to determine whether the crime was linked to his work as a journalist. Luca Esposito, 53, was an employee of the Regional…

The EU Rule of Law report seriously underestimates the decline in press freedom

The European Commission’s 2026 report on the rule of law, published on 17 July, underestimates the seriousness of the attacks on press freedom and media pluralism. The European Federation of Journalists (EFJ) calls on the European Parliament, the European Economic and Social Committee (EESC) and the Committee of the Regions to take a critical look at this report. The EFJ believes that the EU’s mechanisms for addressing the decline in the rule of law are largely ineffective, as, despite four years of recommendations from the European Commission, most Member States have failed to turn guidance into tangible action. The report…