European Federation of Journalists

openMedia, investigating press freedom

Title of the project : openMedia, investigating press freedom
Lead Applicant
: openDemocracy

Partner organisations : EFJ, Index on censorship, King’s College London

The recently launched openMedia project aims to investigate and expose commercial interference in editorial decisions. The project is run by openDemocracy with the European Federation of Journalists (EFJ) as a partner alongside the Index on Censorship and King’s College London.

The project believes that there has not been enough of a concerted, ongoing spotlight on the extent and effects of commercial influence over the media, despite the dangerous consequences it poses for press freedom. For now, the project focuses on 47 countries across Europe but also has ambitions to expand.

Despite the recent launch, the project is adamant that it is not a response to the “fake news” hype of the past year or so. Rather, the project responds to scandals of commercial sponsors influencing media content; for example the Daily Telegraph’s suppression of investigations into its advertiser HSBC; and allegations that Buzzfeed deleted articles which advertisers found unfavourable.

According to the project, this power dynamic can suppress investigations of banks, pharmaceuticals, agriculture, fossil fuel giants, energy companies and other big businesses.

In addition, the project recognizes how for many readers, “sponsored content” is difficult to distinguish from genuine news content. The project therefore aims to clarify the commercial interests apparent in media to readers, and as part of the project, King’s College London will develop digital tools to help readers be better informed about news sources.

The findings of the project will be used to campaign for greater transparency and press freedom in news organisations and to empower journalists to advocate for transparency.

In order to do this, openMedia is currently conducting a confidential and anonymous survey of journalists across Europe, asking about their own working practices and experiences of commercial pressure inside newsrooms. The survey is available in English here and in many other languages here.

Actions

Kosovo: EFJ and partners urge government to release RTK budget and protect media freedom

The European Federation of Journalists (EFJ) joins the European Centre for Press and Media Freedom (ECPMF) and the International Press Institute (IPI) in urging Kosovo Acting Prime Minister Albin Kurti to ensure Radio Television of Kosovo (RTK) staff receive their salaries and to address the critical RTK budget issue, which was raised in the recently released EU enlargement country report.  

Italy: IFJ-EFJ call for the reinstatement of sacked journalist Gabriele Nunziati

Italian journalist Gabriele Nunziati, Brussels correspondent for the Agenzia Nova news agency, was told his collaboration with the agency was stopped on 27 October after asking European Commission spokeswoman Paula Pinho a question about Israel’s responsibility for the reconstruction of Gaza. The International and European Federations of Journalists (IFJ-EFJ) condemn the dismissal of the journalist and criticise the Agenzia Nova news agency for having censored Nunziati, preventing him from carrying out his job freely. At a European Commission press briefing in Brussels on 13 October, Nunziati asked the spokesperson Paula Pinho: “You’ve repeatedly said that Russia should pay for the reconstruction of…

Impunity Day: MFRR renews urgent call for justice for murdered journalists around Europe

To mark the International Day to End Impunity for Crimes against Journalists on November 2, the Media Freedom Rapid Response (MFRR) honours the memory of those who have lost their lives in the pursuit of truth and demands justice for the crimes committed against them. The killing of a journalist is an attack on freedom of expression, an assault on the public’s right to know and a fundamental threat to democracy. Tragically, this past year alone has seen a disturbing pattern of violence and inaction, with four killings of journalists in Europe in October alone: three in Ukraine and one…

IDEI: fighting impunity is a universal responsibility

On 2 November, the European Federation of Journalists (EFJ) joins the International Federation of Journalists (IFJ) and its affiliates across the world to mark the International Day to End Impunity for Crimes against Journalists (IDEI). We demand that governments adopt a binding international instrument to protect journalists and hold their attackers to account. The EFJ and IFJ condemn the fact that, since the launch of this commemorative Day by the United Nations 12 years ago, intimidation and violence perpetrated against journalists have continued to grow. Journalists covering demonstrations are being beaten, pepper-sprayed or shot with rubber bullets, even though they…

Serbia: EFJ-IFJ condemn President Vučić’s support of smear campaign against NUNS as the country prepares to mark anniversary of deadly station collapse

On 29 October 2025, the Independent Association of Journalists of Serbia (NUNS) was falsely accused once again of ‘supporting’ the ongoing anti-corruption protests by the newly formed, pro-government Association of Journalists of Serbia (ANS) and tabloids. This dangerous accusation, publicly backed up by Serbian President Aleksandar Vučić, stemmed from NUNS fulfilling its core mission: providing safety equipment to journalists reporting on protests amid the increased threats and violence they have faced for almost a year.  The European and International Federations of Journalists (EFJ-IFJ) strongly condemn this deliberate attempt to discredit our members’ unwavering support for journalists, as well as President…

Student and journalist Božidar Milovac: “The future of Serbian media depends on the outcome of the protests”

In the lead-up to the one-year anniversary of the Novi Sad railway canopy collapse, which killed 16 people on 1 November 2024, the European Federation of Journalists (EFJ) spoke with Božidar Milovac, a Serbian student and journalist from Novi Sad. While Milovac usually reports on politics and social issues for several media outlets, he has spent the past year primarily covering the massive anti-corruption protests that erupted after the tragedy. These protests have been marked by widespread attacks and violence against journalists. Milovac is no exception: he has been hindered in his work, including verbal intimidation, and had his phone…