European Federation of Journalists

openMedia, investigating press freedom

Title of the project : openMedia, investigating press freedom
Lead Applicant
: openDemocracy

Partner organisations : EFJ, Index on censorship, King’s College London

The recently launched openMedia project aims to investigate and expose commercial interference in editorial decisions. The project is run by openDemocracy with the European Federation of Journalists (EFJ) as a partner alongside the Index on Censorship and King’s College London.

The project believes that there has not been enough of a concerted, ongoing spotlight on the extent and effects of commercial influence over the media, despite the dangerous consequences it poses for press freedom. For now, the project focuses on 47 countries across Europe but also has ambitions to expand.

Despite the recent launch, the project is adamant that it is not a response to the “fake news” hype of the past year or so. Rather, the project responds to scandals of commercial sponsors influencing media content; for example the Daily Telegraph’s suppression of investigations into its advertiser HSBC; and allegations that Buzzfeed deleted articles which advertisers found unfavourable.

According to the project, this power dynamic can suppress investigations of banks, pharmaceuticals, agriculture, fossil fuel giants, energy companies and other big businesses.

In addition, the project recognizes how for many readers, “sponsored content” is difficult to distinguish from genuine news content. The project therefore aims to clarify the commercial interests apparent in media to readers, and as part of the project, King’s College London will develop digital tools to help readers be better informed about news sources.

The findings of the project will be used to campaign for greater transparency and press freedom in news organisations and to empower journalists to advocate for transparency.

In order to do this, openMedia is currently conducting a confidential and anonymous survey of journalists across Europe, asking about their own working practices and experiences of commercial pressure inside newsrooms. The survey is available in English here and in many other languages here.

Actions

Albania: We raise alarm over non compliance with a recent decision by Court in Tirana affecting media freedom

The European Federation of Journalists (EFJ), joined by its partners from the Media Freedom Rapid Response (MFRR), the SafeJournalists Network (SJN), and Reporters Without Borders (RSF), is urging ministers to enforce the Tirana First Instance Court’s decision from 12 August 2025. This ruling partially upheld the request of Focus Media Group and Panorama Group for urgent interim measures to restore access to journalistic equipment and work materials.   25.08.2025 Në gjuhën shqipe më poshtë To: Ministry of Interior Ministry of Economy, Culture and Innovation (MEKI) Ministry of Justice State Police Bailiff Service (Zyra e Përmbarimit Shtetëror) Audiovisual Media Authority (AMA) People’s…

Gaza: EFJ and European Trade Unions call for more decisive and principled action by the European Union

The following letter was sent today by European trade union leaders to Kaja Kallas, the High Representative of the European Union for Foreign Affairs and Security Policy. Dear High Representative Ms Kallas, As European trade unionists committed to justice, human rights, and international law, we write to you with deep concern regarding the catastrophic humanitarian situation in Gaza and the ongoing actions of the Israeli Government. Trade unions across Europe have been raising our voices to ask for EU action about the unconscionable humanitarian situation in Gaza, the continued and deliberate obstruction of humanitarian aid, the large-scale destruction of civilian…

Serbia: EFJ calls on the police to protect journalists covering the protests

The European Federation of Journalists (EFJ) joins its Serbian affiliates the Journalists’ Association of Serbia (UNS) and the Independent Journalists’ Association of Serbia (IJAS-NUNS) in calling on the police to immediately stop the violence against journalists and to protect them while they are covering the clashes between rival groups of protesters in Serbia, as months of anti-government demonstrations boiled over into street violence. A wave of anti-corruption protests has gripped Serbia since November, when the collapse of the Novi Sad railway station roof killed 16 people, a tragedy widely blamed on entrenched corruption. Late on Wednesday, protesters again gathered in…

Bosnia and Herzegovina: We urge the Court not to set a dangerous precedent for media freedom with journalist Nataša Miljanović Zubac’s case

The European Federation of Journalists (EFJ) joined its affiliate, the BH Journalists Association (BHJA)  in expressing deep concern over the intention of the Prosecutor’s Office of Bosnia and Herzegovina to obtain prohibitory measures for the journalist Nataša Miljanović Zubac, which include the prohibition of leaving Bosnia and Herzegovina (BiH) and contacts with two employees of the BIH Border Police, who, like Miljanović Zubac, are suspected of the criminal offense of “deceiving official secrets.” Miljanović Zubac was arrested on 7 August in Trebinje after her family house was raided, in connection to her investigation into potential crimes within police infrastructures. On…

Turkey: EFJ condemns armed attack on Evrensel’s İzmir office

The Izmir office of the Turkish daily newspaper Evrensel, located in Alsancak district, was shot at by an unidentified assailant, last night, at around 1.30am. The European Federation of Journalists (EFJ) demands an investigation to identify the perpetrator, his motives and convict him. The attack occurred at around 01:30 am when the office was empty. The man opened fire on Evrensel’s sign with a pistol. Seven bullet holes were found in the sign. Police detained one suspect and collected shell casings from the scene. The İzmir Representative Office of Evrensel said that the attack was not only against Evrensel, but…

Gaza: journalists’ unions mobilise in Europe

A targeted Israeli attack killed six journalists in Gaza on Sunday. These crimes have rekindled the mobilisation of journalists’ unions in Europe. On the call of the European Federation of Journalists (EFJ), journalists’ organisations in 23 countries have sent a letter to their governments asking them to take concrete measures to stop the massacre. Demonstrations are planned in Sweden, on Thursday, and in Belgium and Croatia, at the end of August. The EFJ is calling on its affiliates to take action wherever they can. As reported by the International Federation of Journalists (IFJ), on 10 August, Israeli forces killed five…