European Federation of Journalists

openMedia, investigating press freedom

Title of the project : openMedia, investigating press freedom
Lead Applicant
: openDemocracy

Partner organisations : EFJ, Index on censorship, King’s College London

The recently launched openMedia project aims to investigate and expose commercial interference in editorial decisions. The project is run by openDemocracy with the European Federation of Journalists (EFJ) as a partner alongside the Index on Censorship and King’s College London.

The project believes that there has not been enough of a concerted, ongoing spotlight on the extent and effects of commercial influence over the media, despite the dangerous consequences it poses for press freedom. For now, the project focuses on 47 countries across Europe but also has ambitions to expand.

Despite the recent launch, the project is adamant that it is not a response to the “fake news” hype of the past year or so. Rather, the project responds to scandals of commercial sponsors influencing media content; for example the Daily Telegraph’s suppression of investigations into its advertiser HSBC; and allegations that Buzzfeed deleted articles which advertisers found unfavourable.

According to the project, this power dynamic can suppress investigations of banks, pharmaceuticals, agriculture, fossil fuel giants, energy companies and other big businesses.

In addition, the project recognizes how for many readers, “sponsored content” is difficult to distinguish from genuine news content. The project therefore aims to clarify the commercial interests apparent in media to readers, and as part of the project, King’s College London will develop digital tools to help readers be better informed about news sources.

The findings of the project will be used to campaign for greater transparency and press freedom in news organisations and to empower journalists to advocate for transparency.

In order to do this, openMedia is currently conducting a confidential and anonymous survey of journalists across Europe, asking about their own working practices and experiences of commercial pressure inside newsrooms. The survey is available in English here and in many other languages here.

Actions

Albania: Urgent answers needed on Focus Media Group blockade and journalists’ right to work

The European Federation of Journalists (EFJ) joined its partners of the Media Freedom Rapid Response (MFRR), the SafeJournalists Network, Reporters Without Borders (RSF), and Albanian media freedom organisations, in expressing serious concern over the police blockade and subsequent events affecting Focus Media Group, News24, BalkanWeb, Panorama, Gazeta Shqiptare, and other affiliated outlets. In the early hours of 9 August, State Police surrounded the building in Tirana where these outlets operate, cut the electricity supply, and blocked access for journalists and staff. This halted News24’s on-air broadcasting. According to Focus Media Group, no prior warning of effectively cutting off the broadcasting…

Albania: We demand the immediate lifting of the blockade on Focus Media Group, News24 broadcast signal must be resumed

The European Federation of Journalists (EFJ) joined its Albanian affiliates (AGSH, AEJ Albania, and APJ Albania) and the SafeJournalists Network (SJN) in demanding an immediate end to the state police blockade of the Focus Media Group, which operates the News24 TV channel, BalkanWeb, Panorama, and Gazeta Shqiptare.   On 9 August, the police operation included preventing media workers from entering the building and cutting off the electricity, disrupting News24’s broadcast signal without prior notice or legal order. This incident took place within the context of a broader commercial dispute between the owner of News24 media and a state-owned arms company. As…

Belarus: Journalists imprisoned, exiled and persecuted five years after fraudulent presidential election

The persecution of journalists in Belarus for exercising their profession is commonplace under President Aleksander Lukashenko’s regime. Five years after Lukashenko’s latest fraudulent electoral victory, journalists and media in the country face an intensified crackdown, including disproportionate prison sentences. This has led to a worrying erosion of press freedom, further weakening civil society. The European Federation of Journalists (EFJ) joins the International Federation of Journalists (IFJ) and their affiliate, the Belarusian Association of Journalists (BAJ), in calling for the immediate release of all journalists and media workers unjustly imprisoned. We demand that the authorities cease the criminalisation of journalism, as…

Bosnia and Herzegovina: We demand immediate release and charges to be dropped for journalist Nataša Miljanović Zubac

The European Federation of Journalists (EFJ) has joined forces with the Safety of Journalists Network (SJN) to call for the immediate release of journalist Nataša Miljanović Zubac and the dropping of charges against her aimed at criminalizing her reporting.* Late last night, 7 August, Miljanović Zubac was transferred from Trebinje to Sarajevo, accompanied by police officers and Border Police inspectors. Before the transfer, her family home was searched and her professional items and devices confiscated. She is suspected of “disclosing official secrets.” The Bosnia and Herzegovina Journalists’ Association (BHJA) and the wider journalist community are appalled. Authorized officials of the…

EU: After entry into force, political will now crucial for European Media Freedom Act success

The European Federation of Journalists (EFJ) joined its Media Freedom Rapid Response (MFRR) partners in welcoming the historic entry into force of the European Media Freedom Act (EMFA), which represents a landmark achievement in ongoing efforts to safeguard media pluralism and independence across the European Union. Today, 8 August 2025, marks a new era for media freedom in the EU and comes at a crucial time for the defence of democratic values within the bloc. However, while some limited steps have been taken by national governments, overall progress is seriously lacking and many Member States have either yet to begin…

Now in force, the EMFA must become a reality for journalists

The European Media Freedom Act (EMFA) comes fully into force today, 8 August 2025. Yet, in most EU Member States, the EMFA is still a long way from being implemented. The European Federation of Journalists (EFJ) is calling on all EU governments to fulfil their obligations and execute the necessary reforms without delay for the EMFA to become the long-awaited shield that protects free and independent journalism in the European Union. “It’s historic. For the first time, there is a regulation dealing with the work of journalists, protecting journalism, media pluralism, transparency and many other issues we have never been…