European Federation of Journalists

openMedia, investigating press freedom

Title of the project : openMedia, investigating press freedom
Lead Applicant
: openDemocracy

Partner organisations : EFJ, Index on censorship, King’s College London

The recently launched openMedia project aims to investigate and expose commercial interference in editorial decisions. The project is run by openDemocracy with the European Federation of Journalists (EFJ) as a partner alongside the Index on Censorship and King’s College London.

The project believes that there has not been enough of a concerted, ongoing spotlight on the extent and effects of commercial influence over the media, despite the dangerous consequences it poses for press freedom. For now, the project focuses on 47 countries across Europe but also has ambitions to expand.

Despite the recent launch, the project is adamant that it is not a response to the “fake news” hype of the past year or so. Rather, the project responds to scandals of commercial sponsors influencing media content; for example the Daily Telegraph’s suppression of investigations into its advertiser HSBC; and allegations that Buzzfeed deleted articles which advertisers found unfavourable.

According to the project, this power dynamic can suppress investigations of banks, pharmaceuticals, agriculture, fossil fuel giants, energy companies and other big businesses.

In addition, the project recognizes how for many readers, “sponsored content” is difficult to distinguish from genuine news content. The project therefore aims to clarify the commercial interests apparent in media to readers, and as part of the project, King’s College London will develop digital tools to help readers be better informed about news sources.

The findings of the project will be used to campaign for greater transparency and press freedom in news organisations and to empower journalists to advocate for transparency.

In order to do this, openMedia is currently conducting a confidential and anonymous survey of journalists across Europe, asking about their own working practices and experiences of commercial pressure inside newsrooms. The survey is available in English here and in many other languages here.

Actions

Georgia: Journalist Mzia Amaglobeli sentenced to two-years prison, must be immediately released

The European Federation of Journalists (EFJ), its Georgian affiliate (IAGJ), and the International Federation of Journalists (IFJ) strongly condemn the two-year prison sentence handed down by the Georgian court on 6 August to Georgian journalist Mzia Amaglobeli.  We demand her immediate release and an independent investigation into the allegations of mistreatment against her. The journalist’s health and vision have alarmingly declined over the past months. Amaglobeli was unjustly held in pre-trial detention in January on disproportionate charges of “attacking” a police officer following an altercation with a police chief in Batumi during a government crackdown on democratic protests.   The journalist…

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The European Federation of Journalists (EFJ) joined the SafeJournalists Network (SJN), and its partners from the Media Freedom Rapid Response (MFRR), and civil society organizations in Albania, in expressing utmost concern regarding the proposed amendments to the Penal Code. Several provisions within the draft published by the Ministry of Justice, specifically Articles 865 (Defamation), 863 (Insult), and 536 (Influencing Judicial Independence), pose direct threats to media freedom, the safety of journalists, and the fundamental right to freedom of expression. As we continue to closely monitor developments and prepare a detailed legal assessment, based on our initial analysis of the published…

Slovenia: Open letter requesting withdrawal of the SLAPP lawsuits against N1

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Georgia: EFJ and press freedom groups renew call for Mzia Amaglobeli’s release

Ahead of the expected verdict in the case of veteran Georgian journalist Mzia Amaglobeli on Friday 1st August, the undersigned press freedom, journalists, and human rights organisations jointly renew our call on Georgian Dream authorities to dismiss the criminal charge against her and to facilitate her immediate release. Amaglobeli has been unjustly held in pre-trial detention since her arrest in January, during which time her health and eyesight have dangerously deteriorated. She has been charged under the criminal code for attacking a police officer — a charge widely regarded as excessive and politically motivated — which carries a potential sentence of…

Azerbaijan: EFJ condemns inhumane treatment of Abzas Media journalists

We, the undersigned press freedom, freedom of expression and journalists’ organisations express our deep concern at the escalating mistreatment of imprisoned Azerbaijani journalists from Abzas Media, and call on Azerbaijan’s authorities to commit to their international human rights obligations, including those under the UN Convention Against Torture and the International Covenant on Civil and Political Rights. We also demand that the authorities ensure humane and dignified conditions of detention, provide immediate access to medical care and legal representation, and uphold Azerbaijan’s international human rights commitments. Ulvi Hasanli, the director of Abzas Media, is being held in unacceptable conditions in the…

AI: European Commission caves in to Big Tech to the detriment of authors

Following the publication of the so-called “transparency template” by the European Commission’s AI Office on 24 July, most AI model providers will be required to publish summaries of training data as of 2 August 2025. Although these templates were initially designed to facilitate copyright enforcement by obliging AI developers to disclose the origin of their training data, the European Federation of Journalists (EFJ) joins the media and creative sectors in criticising the finalised template, having repeatedly called for more detailed transparency obligations. Required by the AI Act, this obligation for AI model providers to disclose the data used to train…