European Federation of Journalists

Building Trust in Media in South East Europe and Turkey

With financial support from the EU and UNESCO, the European Federation of Journalists (EFJ) is promoting freedom of expression and press freedom in South East Europe and Turkey. The project, entitled Building Trust in media in South East Europe and Turkey, seeks to strengthen freedom of expression, access to information, free, independent and pluralistic media, ensuring that journalists and media are key drivers for democratic, sustainable and peaceful development in the region.

The project is being implemented in Albania, Bosnia and Herzegovina, the Former Yugoslav Republic of Macedonia, Montenegro, Serbia and Turkey, as well as in Kosovo (administered by the UN Interim Administration Mission in Kosovo in the context of UN Security Council Resolution 1244) since 2016.

The focus of the project Building Trust in Media in South East Europe and Turkey is on improving media accountability mechanisms, media internal governance and information literacy among citizens to strengthen civil society support for the media and demand for quality media.

The European Federation of Journalists (EFJ) is working towards the objective to develop national social dialogues and ensure the implementation of labour rights in the field of media, in partnership with its affiliates in the region.

Promote and share our activities on online social networking services (Facebook, Twitter,…) using the hashtag #TrustInMediaSEE


LAREG Meeting in Paris: on the media situation in the Balkans countries

European Federation of Journalists Labour Rights Expert Group (LAREG+) and Freelance Expert Group (FREG) met in Paris on 15 November invited by the SNJ-CGT with the objective to make bridges and coordinate better their action and work. Representatives of 20 European journalists’ organisations exchanged good practices and knowledge about collective bargaining, social dialogue as well as freelancers’ rights. The implementation of the Copyright directive and the expected new guidelines on EU competition rules for freelancers were also discussed. Read below a summary of the situation in the Balkan region, by LAREG co-chair and President of the Croatian Union of Journalists…

Trust in Media Telework Webinar: Challenges, opportunities and the way forward

On 22 and 23 September, the European Federation of Journalists (EFJ) hosted a two-day webinar on “Trust in media: Telework during and after the Covid-19 pandemic”. Distinguished speakers explored the challenges, opportunities and future of work in the journalism sector. In particular, the practice of hybrid working will be the trend. Media employers and journalists’ organisations play an important role to help journalists transit smoothly to the new working environment while guaranteeing decent and fair working conditions for all. The webinars were part of a cooperation between the Trust and quality in journalism project, co-funded by the European Commission (DG…

Webinar: “Trust in media: Telework during and after the Covid-19 pandemic”

The European Federation of Journalists (EFJ) is hosting a series of webinars on teleworking and hybrid working during and after the Covid-19 pandemic. This new way of working has brought new challenges to journalists and media organisations, such as issues regarding the separation of work and private life at home in connection to mental health and the right to disconnect. As it has become clear that this “new normal” will last beyond the current health crisis, the webinars will discuss the challenges and address how journalists organisations and media employers should adapt. The webinars received financial support from UNESCO and the European…

#TrustInMediaSEE: Guidelines for inclusive media reporting on Covid-19

A new report titled “Guidelines for inclusive media reporting on Covid-19” was published on 14 December. Authored by Marina Tuneva, the Executive Director of the Council of Media Ethics of Macedonia (CMEM), this report is part of the EU-funded UNESCO project Building Trust in Media in South East Europe and Turkey. The report aims to complement existing ethical frameworks in relation to journalistic reporting on minority groups and to raise awareness among journalists about mis- and underrepresentation in the media. The guidelines are intended for journalists, activists, media management, students, educators, and all those working in addressing the needs of vulnerable…

Campaign: Journalists are #EssentialWorkers

During the health crisis, journalists have been playing a crucial role. When most of us are required to stay home, they act as our eyes and ears on the ground bringing trustworthy and reliable information to us. Yet, in some European countries journalists are still not considered as essential workers impeding their ability to work. The European Federation of Journalists (EFJ) launched, in partnership with its affiliates in Albania, Kosovo, Montenegro, North Macedonia, Serbia and Turkey, a social media campaign to raise awareness about the need to regard journalists as essential workers.  In the region, the COVID-19 pandemic meant for…

Kosovo: new report shows how Covid-19 exacerbates existing problems for media workers

It appears to be a global trend that the Covid-19 outbreak has aggravated previously existing problems in the journalism industry and added another layer that concerns health measures for journalists. Kosovo is no exception as shown by a report called “The impact of Covid-19 pandemic on the economic situation of journalists, cameramen and photojournalists” published on 27 October by the Association of Journalists of Kosovo (AJK). This research focuses on the consequences of Covid-19 on the economic situation for media workers, the difficulties in reporting and the lack of necessary protection equipment. The study was carried out during the period…